New York – Hugh Hefner want his company Playboy Enterprises back in his own hands again. The spirital father of the Playboy Magazine has made an offer on all shares that he doesn’t have at the moment. This is confirmed by the companies board.
Hefner offers $5,50 per share of the erotic empire, that has tv-stations and internet sites amoung the magazine. That is 40% more after trading ended on friday. The total value of the company is about $185 million dollar (147 million euro).
The 84 year old Hefner posseses 69.5 procent of all Class A and 27.7 Class B shares. The stock went up on monday to 5,28 dollars a share, which got close to Hefner’s offer.
Hard Strugle
Playboy Enterprises has a hard strugle the last years with its existence. Because of the internet and a great amount of other male magazines, the impressions are going steady downwards. Because of this the income from ads are declining also each year. Als the revenue from Playboy TV and other adult entertainment isn’t growing.
Playboy’s target is to make profit again in 2011, after it cutted in the personnel files. In the first quarter of this year Playboy had a loss of $ 1 million dollar.
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